Pretty doesn’t pay the bills. Strategic does.

Design without strategy is decoration.
I build brands that are remembered, not just seen.

I’m Martina, brand strategist and visual identity designer based in the Netherlands.

I started with a clear conviction: design without purpose is just decoration. Everything I’ve built since has come from that.

My path wasn’t straight, and I wouldn’t change it. While I was studying and building Toska Studio, I was also working. Retail, operations, client management, five years across some of the biggest names in fashion and consumer goods. Those years taught me things no design course does. How people make decisions. How a brand feels from the inside. How to read a client’s real need before they’ve finished explaining it. That’s now part of every strategic decision I make.

Before anything gets designed, I research, position, and find the space your competitors left empty. I build identity systems that work across every touchpoint, not just look good on a screen.

Pretty doesn’t pay the bills. Strategic does. That’s what I’m here for.